Apparently Skateboards – “Takeover” Campaign (Clever Lens)

A friend of mine name David Yesufu (Co-Owner of Apparently Skateboards) told me about an advertising campaign he had started for the promotion of his brand; he mentioned that he wanted me to do some photography at a session he had arranged with some of his skaters at Coldfal park on 10/04/11 and also record some video footage he needed for a viral video he was producing. Skateboarding is an activity I enjoy taking part in, I felt enthusiastic about working on this project as I had not yet been at a video shoot at a skatepark and looked forward to seeing what type of work I would produce.

The plan for the shoot was to look as though it was a free roaming session, with skaters trying out different tricks. I found capturing the video content an interesting task; recording skateboarding requires consideration towards the beginning and end of a trick being performed. By understanding and gauging the movement of the skater I’m able to pan and zoom effectively which I believe is important in order to capture good, usable footage. We had to cameras with us on the day so whilst one of us was recording the video the other would take some time out to photography. I was very pleased with the shots I took on the day and so was David who was delighted with the way they came out. I felt as though most of the projects we had been working on had been indoors so it was nice to test my camera skills in a different scenario.

The next day was used to go through the pictures and edit them; I was very selective with the type of shots I wanted to take and found that there were more usable shots for the advertising campaign whilst selecting them. Working alongside David is something I enjoyed doing as he is a close friend of mine, I found the project to be one of my more enjoyable ones as we had fun along the way whilst also producing work of a high standard. I also feel proud about being able to contribute to the campaign through the video clips I recorded on the day; some of those have been used in the viral videos broadcasted on the company’s website ( www.apparentlyskateboards.co.uk ). I now have an even greater interest in producing work of a similar nature and optimistic about the type of work I will be conducting in the future.

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